M&S Research..

- One of the leading retailers with 21 million people visiting their stores each week
- “In Food, we will establish a clear market position as a specialist high-quality retailer, inspiring customers with our unrivalled quality and innovation. Our focus will be on fresh, speciality and convenience, bringing the Best of British and Flavours of the World to our customers."
- 'Only at M&S' = the brand they are building on
- M&S food wants to be established as being specialist, high quality food retailer, that focus on the freshness, speciality and convenience.
- Food halls (* maybe looking at buying a picnic for eating inside the food hall.. would there be target audience?)
- M&S donate unsold clothing, food and unwanted equipment to a range of charities, such as Oxfam, Newlife Foundation, Shelter and FareShare and also raise money through different activities, currently for Breakthrough Breast Cancer, Butterfly Conservation, Groundwork, Leukaemia and Lymphoma Research, Macmillan, Oxfam, The Prostate Cancer Charity, Shelter and WWF.
- M&S target market: Age, income and social class.. Their market needs to be employed, so they are able to spend money on trendy, stylish clothes and food. The age ranges for the clothes, as they have clothes for women, men, children of all ages.. However, for food, the market they aim at is for people who enjoy fresh and healthy food, again people who are willing and able to pay extra for this.. for men and women..